Now, hybrid SEO Montreal videos are coming along that take the creative shape of user-created content but are corporate produced videos, blending the two styles. As YouTube and other video sites have made video more accessible, experimentation in the creation of various forms of video has exploded. These hybrid business videos can be short, about the length of TV spots, or longer videos more representative of user-created videos. This gives businesses more freedom to be creative. They can play with advertising ideas and concepts and see how they perform, ultimately with less overhead and cost than paid placements online or on TV. As a result, these videos show real promise and their creation is gaining substantial steam.
One example of this hybrid style is a video for cyber locker service Mega upload. The video profiles many notable recording artists and celebrities offering praise for the site through a song, and in the end, the 4+ minute video is a cross between a music video and a traditional commercial. Interestingly, the video itself created much initial buzz that only increased when Universal Music Group issued a take down notice to YouTube regarding it citing a copyright claim, before it was re-instated. It now has now been viewed over 10 million times. Aside from the legal matters at play with this company, the popularity of the video and the buzz it created speaks to the power of viral videos in online marketing.
Another area of focus is customer-created videos that are sought by companies to engage their target audience, representing a different strategy. Justin’s Nut Butter, for example, recently ran a campaign that asked for customers to send in their videos of a “Justin’s inspired moment of creativity” in support of their products. All these types of company-driven viral videos are important elements in social media campaigns and can be paired with SEO and pay per click efforts to maximize marketing impact.