Technical Optimization To Improve The User Experience

Technical Optimization To Improve The User Experience

The bounce rate indicates the percentage of visitors to a web page who do not click on any link within the content. When users jump off, there may be two reasons:

Reason 1: the user has found the desired result directly on the first page. He came to your destination. In this case, it is decisive if the user calls up further pages in the Google index after his take-off and how he behaves there. Google can then compare which page performs better on the visitor.

Reason 2: Something is not working properly on your part; if users are not interacting with the content of your website, that’s an indication that their interest is not sufficiently addressed.

While the bounce rate counts as a negative metric in SEO, the click-through rate (CTR) is a factor for positive user signals. The CTR shows the percentage of visitors clicking on your website in Google’s search results. If users ignore your page in the SERPs, that is a bad omen for your relevance and reputation. You could also say that your website wastes space in the search results. If you get many clicks, Google is on the safe side that you have earned your positions and enrich the index.

SEO is what creates satisfied users

The bounce rate is displayed in Google Analytics and is an important statistical factor that provides information about the actual relevance of your website and tells you a lot about the search experience of your users. Do not just monitor the bounce rate of your entire website, but also your important subpages. It shows you, in combination with the length of stay, where users either cannot find what they are looking for or simply leave.

Google understands the design of your website better and better

For some time now, site operators in Webmaster Tools have been able to look at their own website through the eyes of the search engine. This is done by rendering pages like “Fetch as Google”. Google will then show you a preview of your page and content. You can choose whether Google should display the mobile view or the desktop version of your page.

When viewed as Google, you can also see if your page is causing problems, for example, because stylesheet files or images are not found, as in the example of the screenshot shown.

The fact that Google is increasingly providing site operators with more varied analyzes in Webmaster Tools, and that even the design of websites is a topic, shows that the search engine has long ceased to rely on text and program code when it comes to the algorithmic evaluation of a website. Rather, Google is always better able to see a search result with the eyes of the users. Possible SEO magic formulas or rigid rules, which makes for an optimal page, thus ultimately get out of reach. Webmasters need to lend a hand. Unpack the magnifying glass again and again. SEO is increasingly mutating into an area that stands for page quality and adequate addressing of the user.


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