Online marketing is exploding. It’s actually difficult to keep pace with new trends and Web-marketing opportunities. It’s causing a lot of business executives to play “catch up” in the evening hours at the conclusion of the business day. (Is there a conclusion to the business day any longer?) We find ourselves voraciously reading blog posts, articles, reports, case studies, and other material, further promoting understanding and generating ideas for our own brands. To save business owners some time, here are a few suggestions, services brought forth due to the evolution of online marketing opportunities.
Video Production and VSEO
Online videos have increased in popularity in recent years. It’s not just about entertainment; many consumers watch videos illustrating desired services and products. Does your brand produce videos? Don’t fall behind; if you’re not, it’s likely at least some of your competitors are, creating more connections to their target markets.
Online marketing has taken video production a step further. Like written content, videos need search engine optimization, hence VSEO or video search engine optimization is offered, helping companies align produced videos with targeted browsers.
Social Paid Search
You can’t deny the popularity of social sites like Facebook, Twitter, and LinkedIn. The stats from 2010, alert us of Facebook’s astronomical traffic. These social platforms have issued paid search advertising opportunities. Social-site ads can hugely impact the revenue flow of a small business brand. However, like other forms of paid advertising, ROI is a factor; ensure someone with experience is leveraging your campaign.
Are there some readers out there hosting e-commerce sites? We’ve seen e-commerce numbers surge in recent years. Consumers are definitely making the online transition, but browsers are savvy, levering comparison shopping engine sites. Is your e-commerce site optimized for exposure on the most popular comparison shopping engines? Comparison shopping engine optimization is an imperative online marketing service.