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Video content is inevitably on the rise

Video content is inevitably on the rise

Similar to other comprehensive changes, there is a lot of debate here as to whether it’s worth keeping up with this trend. While some believe that this is only a short-term phenomenon, others are convinced that it is a permanent change in consumer preferences, making adaptation unavoidable. Our data endorse the advocates. The popularity of video content has many reasons.

First of all, it should be noted that video content in our survey is most likely to grab the attention of consumers, followed closely by the news and detailed multimedia articles. As long as the content is relevant and interesting, both video and text content will appeal. However, as most consumers only glimpse text and audio content, you are definitely on the safe side with video content.

Furthermore, respondents have not only stated that they prefer video content. They also want to see more use of this type of content in the future (see diagram below).

However, this does not mean that all content teams should focus exclusively on videos from now on. There is still a target group that wants more text-based content.

Our survey clearly showed that different age groups favor other content (see diagram below). The Millennial find the most popular content, which is provided in video format and social networks. Generation X and baby boomers, on the other hand, prefer news, research reports, and email content. So there is still a target audience for traditional content formats.

How do SEO agencies get their prices?

How do SEO agencies get their prices?

Important: Clients and service providers should record such goals as detailed as possible in writing during their term contracts. Both sides then have the best prerequisites for success control and proof of performance. Also, the question “what it has gebacht” can be easily answered.

Business published a study on the average fees for SEO services. The study was overwritten with the polemical title: ” So much may demand your SEO agency maximum.” What followed were lively discussions with some criticism from the SEO scene. In essence, this criticism was also understandable, because: How do price specifications fit into a deregulated market in which different providers compete for a limited number of customers?

As I highlighted in the previous paragraph, SEO agencies sell their customers better rankings and more visitors. In order to stay competitive, they have to check again and again, with which techniques and above all with which effort they can guarantee that.

These estimated expenses multiplied by the hourly rates of the respective providers then give (usually monthly) flat rates. Incidentally, according to the business study, the average hourly rate of an SEO agency is around 90 Euros.

The fact that service for a one-off 100 Euros under these conditions is not possible should be clear by now. However, it is questionable whether it is always the 12-month contracts must that bring a customer quickly times five-digit spending a year. After all, testing is also important in SEO, and it is difficult to map this flatly in a rigid package with consistent performance.

Think of your core messages

Think of your core messages

You reach your Twitter target group with a core message. That’s what your entire online strategy should be about: the core message is a concise summary of what the company wants to express and what the company’s core values are. Also, consider how you can underline this through your content marketing. For example, are customer testimonials or white papers the right format? Are you a creative company or is seriousness your top priority? In this context, you should also consider what distinguishes you from your competitors and how you can best represent this feature through content marketing.

Brand building has more and more to do with personalities

Consumers increasingly want to know who is behind the products they buy on the Internet. Giving your name to your products personally triggers confidence. They give your products a face. You can easily tell stories about your products – for example, the initial history of your company and the milestones in the following years. Also, the employees in your company are important to hone the brand. After all, the expertise of our employees also stands for the quality of your company. Meanwhile, many companies publish photos of their employees to show people behind the products and services.

If there is no net neutrality and therefore less competition and innovation, customers will eventually have no choice but to turn to the big companies (with the big purses). Their unrivalled services will eventually become very expensive, very mediocre or worse – but customers must accept them no matter what.

It’s Difficult to Keep Speed with Online Marketing

It’s Difficult to Keep Speed with Online Marketing

Online marketing is exploding. It’s actually difficult to keep pace with new trends and Web-marketing opportunities. It’s causing a lot of business executives to play “catch up” in the evening hours at the conclusion of the business day. (Is there a conclusion to the business day any longer?) We find ourselves voraciously reading blog posts, articles, reports, case studies, and other material, further promoting understanding and generating ideas for our own brands. To save business owners some time, here are a few suggestions, services brought forth due to the evolution of online marketing opportunities.

Video Production and VSEO

Online videos have increased in popularity in recent years. It’s not just about entertainment; many consumers watch videos illustrating desired services and products. Does your brand produce videos? Don’t fall behind; if you’re not, it’s likely at least some of your competitors are, creating more connections to their target markets.

Online marketing has taken video production a step further. Like written content, videos need search engine optimization, hence VSEO or video search engine optimization is offered, helping companies align produced videos with targeted browsers.

Social Paid Search

You can’t deny the popularity of social sites like Facebook, Twitter, and LinkedIn. The stats from 2010, alert us of Facebook’s astronomical traffic. These social platforms have issued paid search advertising opportunities. Social-site ads can hugely impact the revenue flow of a small business brand. However, like other forms of paid advertising, ROI is a factor; ensure someone with experience is leveraging your campaign.


Are there some readers out there hosting e-commerce sites? We’ve seen e-commerce numbers surge in recent years. Consumers are definitely making the online transition, but browsers are savvy, levering comparison shopping engine sites. Is your e-commerce site optimized for exposure on the most popular comparison shopping engines? Comparison shopping engine optimization is an imperative online marketing service.

The Best Way To SEO

The Best Way To SEO

Now, hybrid SEO Montreal videos are coming along that take the creative shape of user-created content but are corporate produced videos, blending the two styles. As YouTube and other video sites have made video more accessible, experimentation in the creation of various forms of video has exploded. These hybrid business videos can be short, about the length of TV spots, or longer videos more representative of user-created videos. This gives businesses more freedom to be creative. They can play with advertising ideas and concepts and see how they perform, ultimately with less overhead and cost than paid placements online or on TV. As a result, these videos show real promise and their creation is gaining substantial steam.

One example of this hybrid style is a video for cyber locker service Mega upload. The video profiles many notable recording artists and celebrities offering praise for the site through a song, and in the end, the 4+ minute video is a cross between a music video and a traditional commercial. Interestingly, the video itself created much initial buzz that only increased when Universal Music Group issued a take down notice to YouTube regarding it citing a copyright claim, before it was re-instated. It now has now been viewed over 10 million times. Aside from the legal matters at play with this company, the popularity of the video and the buzz it created speaks to the power of viral videos in online marketing.

Another area of focus is customer-created videos that are sought by companies to engage their target audience, representing a different strategy. Justin’s Nut Butter, for example, recently ran a campaign that asked for customers to send in their videos of a “Justin’s inspired moment of creativity” in support of their products. All these types of company-driven viral videos are important elements in social media campaigns and can be paired with SEO and pay per click efforts to maximize marketing impact.

Is your page smartphone-friendly?

Is your page smartphone-friendly?

So that companies and webmasters can check whether their website meets the criteria of a user-friendly mobile version, Google has published a tool. The little helper can be reached at this link:

The test takes only a few seconds. Just enter the URL of your website into the tool and check whether your site meets the technical requirements. If not, they should take the suggested optimization measures as soon as possible.

Website Optimization: So important is a user-friendly mobile version

Mobile internet Toronto SEO usage is steadily rising. For example, a survey by Tomorrow Focus AG in early 2014 revealed that over 47 percent of Germans use the mobile Internet with their mobile phone several times a day. More than 23 percent said they would be able to access the Internet at least once a day. According to surveys by the Federal Statistical Office, in 2012 there were still around 21 million mobile Internet users, compared to almost 30 million in 2013.

Checklist: Make your website fit for mobile traffic

How many mobile visitors is your website already listing? Measure the bounce rate of mobile traffic to see how satisfied users are with your offer.

Principle: In your mobile website, focus on ease of use, simple layout and low load times.

Make sure that the design of your mobile site is not too different from the desktop version – Recurring users should not experience a “break” in the design.

Does your website adapt to the visitor’s device (responsive design), or do you use an extra subdomain for your mobile page? In the second case: make sure not to create any duplicate content and link rel = alternate and link rel = canonical tags if necessary.

Some users generally prefer the usual desktop version of a page. Allow mobile visitors also to access the desktop variant. Make this option clearly visible.

If your mobile website is located on a subdomain, please check the Webmaster Tools to see if Google has trouble crawling your mobile content. Also, create a mobile sitemap in the Webmaster Tools.

Test the mobile version of your website with different devices: with various smartphones, tablets and operating systems. The text and content of the mobile website should adapt to the size of the mobile display so that the user does not have to zoom in or change to landscape mode.

Links should stand with enough distance from each other. A proven space between two links is 28 pixels.

How often should you publish posts on social media?

How often should you publish posts on social media?

Even experts can quickly be overwhelmed by the world of social media. #letsgetoptimized It is not an easy task to choose the appropriate networks and find out what, how often and at what time you should publish.

We analyzed the data and performance of HubSpot customers over a one-week period. This corresponds to around 10,000 profiles on various social media platforms, 15,000 posts on LinkedIn company pages, 25,000 posts on Facebook company profiles and around 60,000 posts on Twitter.

Our goal was finally to find an answer to one of the most burning questions about social media: How often should social media marketers publish posts on Facebook, Twitter and LinkedIn to get the maximum impact? And when exactly should one publish his contributions?

Please note that the data evaluated was data from the US market, which may cause deviations for other markets. However, it can be expected that the general trends presented here will also affect other regions.

It has never been easier to optimize the ROI of Facebook ads. Start now with the Socialbakers and HubSpot Guide.

When is the best time for Twitter posts?

Based on our data, it seems as if the time does not matter. For many, this is certainly a surprise. Although the click-through rate is a bit higher at the beginning and the end of the day, the number of posts is quite low at this time, so there is no statistical difference.

You can confidently post your posts on Twitter if you feel like it. Rather, focus on what you write instead of when you write it.

How do companies measure their success?

How do companies measure their success?

The indicators of the success of an SEO strategy must be carefully tracked for its development and regularly reviewed. But which metrics indicate the success of an SEO campaign? The following KPIs are especially important to the participants in the survey when it comes to evaluating the performance of the SEO measures:

  • Your website positions in search results per keyword: 54%
  • Traffic per keyword: 50%
  • Traffic per source of visitors: 43%
  • Conversions of call-to-action elements: 43%
  • Absolute Website Traffic: 37%
  • Dwell time per visit: 28%
  • Page views: 15%
  • Backlinks: 7%


To be successful in SEO and to become independent of paid advertising, companies have to combine the right measures into one strategy. Companies stand in the way for Seth Dotterer, Deputy Marketing Director of Conductor, for three reasons:

  • Companies are missing methods to reduce revenue growth for SEO. Even the contrary case, if competitors win relevant traffic and thus secure market share, the companies could not precise enough attributed to the lack of SEO successes.
  • The teams in the big companies often do not work together enough. SEO is treated separately from other topics such as content creation and key business areas such as marketing and product development and is, therefore, less effective.
  • Those responsible think unilaterally: this starts with the search for search terms without looking at related terms and extends to the lack of concepts for the holistic content creation and different formats such as videos and other creative ways for more presence on the net.
Find A Quick Way To seo

Find A Quick Way To seo

But beware – search engines will penalize exact match domains crammed with keywords. So, if you’re thinking about starting, think again. Stay with and it should work just fine for you.

Avoid Search Penalties

There are a few things you should also avoid when optimizing your page with keywords, so be careful about the following rough SEO practices that some people (amazingly) still use:

1) Never hide keywords. Whether using the same background colour as for the text or by hiding them behind images or in the background of the page through CSS. (I know, I can not believe I have to say that). These practices are not tolerated by search engines and can result in penalties – and simply will not be effective either way.

2) Avoid keyword stuffing. Avoid overflowing with keywords in Title, Headings, Description, Page Content, and URLs. This seems spammy and is not tolerated by search engines.

3) Do not force keywords where they do not belong. This is not quite the same as stuffing a lot of keywords into a post. It’s more about forcing a keyword into action – even if it’s just one – where it does not belong, contextually. (Note: if you can not figure out where to put a keyword in a piece of content, it’s often a sign that the content is not well aligned with what your personas need.).

You are a busy marketer with a lot of things on your plate. SEO does not have to go to the bottom of your priority list due to knowledge gaps – or worse, for fear of doing it wrong. The most important thing to remember is the user experience of your users. Think of them first, and search engines second, and you’ll do everything right.

Technical Optimization To Improve The User Experience

Technical Optimization To Improve The User Experience

The bounce rate indicates the percentage of visitors to a web page who do not click on any link within the content. When users jump off, there may be two reasons:

Reason 1: the user has found the desired result directly on the first page. He came to your destination. In this case, it is decisive if the user calls up further pages in the Google index after his take-off and how he behaves there. Google can then compare which page performs better on the visitor.

Reason 2: Something is not working properly on your part; if users are not interacting with the content of your website, that’s an indication that their interest is not sufficiently addressed.

While the bounce rate counts as a negative metric in SEO, the click-through rate (CTR) is a factor for positive user signals. The CTR shows the percentage of visitors clicking on your website in Google’s search results. If users ignore your page in the SERPs, that is a bad omen for your relevance and reputation. You could also say that your website wastes space in the search results. If you get many clicks, Google is on the safe side that you have earned your positions and enrich the index.

SEO is what creates satisfied users

The bounce rate is displayed in Google Analytics and is an important statistical factor that provides information about the actual relevance of your website and tells you a lot about the search experience of your users. Do not just monitor the bounce rate of your entire website, but also your important subpages. It shows you, in combination with the length of stay, where users either cannot find what they are looking for or simply leave.

Google understands the design of your website better and better

For some time now, site operators in Webmaster Tools have been able to look at their own website through the eyes of the search engine. This is done by rendering pages like “Fetch as Google”. Google will then show you a preview of your page and content. You can choose whether Google should display the mobile view or the desktop version of your page.

When viewed as Google, you can also see if your page is causing problems, for example, because stylesheet files or images are not found, as in the example of the screenshot shown.

The fact that Google is increasingly providing site operators with more varied analyzes in Webmaster Tools, and that even the design of websites is a topic, shows that the search engine has long ceased to rely on text and program code when it comes to the algorithmic evaluation of a website. Rather, Google is always better able to see a search result with the eyes of the users. Possible SEO magic formulas or rigid rules, which makes for an optimal page, thus ultimately get out of reach. Webmasters need to lend a hand. Unpack the magnifying glass again and again. SEO is increasingly mutating into an area that stands for page quality and adequate addressing of the user.