Browsed by
Month: September 2018

How do SEO agencies get their prices?

How do SEO agencies get their prices?

Important: Clients and service providers should record such goals as detailed as possible in writing during their term contracts. Both sides then have the best prerequisites for success control and proof of performance. Also, the question “what it has gebacht” can be easily answered.

Business published a study on the average fees for SEO services. The study was overwritten with the polemical title: ” So much may demand your SEO agency maximum.” What followed were lively discussions with some criticism from the SEO scene. In essence, this criticism was also understandable, because: How do price specifications fit into a deregulated market in which different providers compete for a limited number of customers?

As I highlighted in the previous paragraph, SEO agencies sell their customers better rankings and more visitors. In order to stay competitive, they have to check again and again, with which techniques and above all with which effort they can guarantee that.

These estimated expenses multiplied by the hourly rates of the respective providers then give (usually monthly) flat rates. Incidentally, according to the business study, the average hourly rate of an SEO agency is around 90 Euros.

The fact that service for a one-off 100 Euros under these conditions is not possible should be clear by now. However, it is questionable whether it is always the 12-month contracts must that bring a customer quickly times five-digit spending a year. After all, testing is also important in SEO, and it is difficult to map this flatly in a rigid package with consistent performance.